Local media coverage of the Action!



Eugene,OR~ The all volunteer organization Daisy C.H.A.I.N. Creating Healthy Alliances In New-Mothering announces the launch of their “Action for Public Breastfeeding Awareness.” Beginning Monday April 15, 2013 volunteers will reach out to the over 440 businesses in the zip code 97401, introducing the organization and asking businesses to place “Breastfeeding Welcome Here” stickers in plain sight.

The organization’s Neighborhood New-Mothering Center is located at 1262 Lawrence # 3 Eugene 97401 and the Board of Directors feel it is important to reach out to all other businesses, starting with those located within the shared zip code. The stickers are available free to the public and are sponsored by the Department of Human Services, Office of Family Health.


“When mothers are out in public with their little ones, seeing these Breastfeeding Welcome Here stickers can have a huge and positive impact on their ability to feel comfortable providing their children with perfect nutrition, their breastmilk. Mothers are busy and are entitled to feel well-supported in their communities while breastfeeding in public. Due to the superior, nutritional & immunological value of human milk the entire community are stakeholders when it comes to breastfeeding mothers being successful,” said Jennie Hawthorn Mayes International Board Certified Lactation Consultant (IBCLC), breastfeeding mother of four young children, Co-Founder and Board President for Daisy C.H.A.I.N. Creating Healthy Alliances In New-Mothering.

Public Breastfeeding…It’s A Movement!


Some businesses, like the Vida Cafe on the McKenzie River in Vida, OR already proudly display the sticker. “It is not the norm to see the Breastfeeding Welcome Here sticker. I felt relief and gratitude when I saw the sticker in the Vida Cafe! I felt safe if I needed to nurse my child and I did not feel alone. Even years after I finished breastfeeding, I see the sticker and am grateful other mothers can experience that same sense of acceptance,” said local mother Emily Withalm.

Eugene Weekly Puts Sticker In Plain Sight!


Daisy C.H.A.I.N. Creating Healthy Alliances In New-Mothering’s “Action for Public Breastfeeding Awareness” will continue each month on the days the Breastfeeding Coalition of Lane County meets. Coalition meetings, 3rd monday of the month @ 7pm, are open to the public and those who are interested in helping to protect, promote and support breastfeeding in the community are welcome and encouraged to attend. Meetings are baby and toddler friendly. To learn more or to participate visit the Neighborhood New-Mothering Center, call 541 505-1139 or email

Western Environmental Law Center already had the sticker up in plain sight, thank you!


About Daisy C.H.A.I.N. Creating Healthy Alliances In New-Mothering

Mission: Providing the community with research and evidence based education and support services for new- mothers and their families because all women deserve access to breastfeeding support and doula care from qualified members of their community. All services free to clients. Se habla espanol. Donations Welcome.

Vision: Healthy alliances and innovative programs interconnect like the linked stems on a daisy chain creating a community where every mother can access care that supports her through her unique barriers to success as she achieves her personal, new-mothering goals and internationally determined best practices for babies, mothers, families, and communities.

Contact Information:

To learn more about this organization

Jaclyn Ann Mahoney, Board Secretary

541 505-1139 

LInk to order form for the Breastfeeding Welcome Here sticker:

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